Montgomery Company Named Grand Marshal for Fest Parade

The Superior Beverage Company and its employees will be honored as the Grand Marshal of the 2014 Montgomery Fest Parade on Sunday, Aug. 10 in downtown Montgomery.  The Superior Beverage Company has been locally owned and operated in Montgomery since 1970 and has grown to more than 80 employees. 

The company’s CEO, Dan Deufel said he established his business in Montgomery because it was a growing community, but still a small town where residents and business owners have a voice in what happens.  “Our employees are the best people in the world,” said Deufel.  “It’s tough work, but they do a great job and are loyal to the company.  Some of them have worked for us for 35 to 40 years.”

The Superior Beverage Company is a total beverage wholesaler providing all Anheuser-Busch beer brands, a wide Craft/Import/Specialty beer portfolio, and many non-alcoholic brands as well.  Superior Beverage services a wide range of Retail Liquor Customers, such as restaurants, bars, and liquor stores. Some of the beers they sell include Budweiser, Bud Light, Busch, Michelob Ultra, Goose Island and many more.  It also distributes Monster Energy Drinks and Arizona Ice Tea brands.  More information about Superior Beverage can be found on the company’s website at www.superiorbeverage.net or their two facebook pages, www.facebook.com/budlight2night and www.facebook.com/sbbeers.

The parade starts at 1 p.m. on Aug. 10. It will feature community floats, several marching bands including the Navy Parade Band, a BMX Aerial Stunt Team and local dignitaries.  For more information regarding this press release, please contact Debbie Buchanan at 630-896-8080, ext. 1114.